Imagine this: You are walking by and you see three men dressed in brightly colored clothing carrying a red canoe down Midtown Manhattan.

We took that and made it a campaign.

A Few Pieces of Social Content:

A man fishing by the water's edge on a partly cloudy day, wearing a cap and a colorful plaid shirt.
A young man with long hair wearing a cap and a colorful plaid shirt by a river with trees and a cloudy sky.
Three young men standing on a lakeshore with a red canoe behind them, each holding a paddel, with trees and cloudy sky in the background.
Person wearing a baseball cap, plaid shirt, and t-shirt, holding a fish near a body of water with trees and a city skyline in the background.